Every Amazon team works differently. Some analysts live in dashboards and reports. Some managers want a quick answer to a specific question. And more and more teams do their daily work in AI tools like ChatGPT, Claude or Copilot.
The data behind those answers, however, lives in many places: Vendor Central and Seller Central, Sponsored Ads and DSP, Amazon Marketing Cloud, search and detail pages, plus your own files. Every source has its own logins, formats and reports, and getting one clear answer takes time your team does not have.
emax digital brings all of it into one place, with consistent metrics for your whole team. That foundation stays the same. What you choose is the way in. Today, there are three.
The emax app is where your Amazon data comes together, in three hubs.
Analytics Hub. Sales, traffic, advertising, inventory and AMC in one place.
Monitoring Hub. Content, pricing, variations, reviews and 3P sellers. Spot issues and push fixes straight to Amazon.
Market Insights. Search terms, search visibility, detail pages and bestseller trends, yours and your competitors’.
Dashboards are the right choice when you want the full picture: compare periods, spot trends, benchmark against the market and share consistent reports with your team or your clients.
Emma is your Amazon AI Assistant, built into the emax app and now in public beta. Ask in plain language and get answers in seconds, no report building needed.
Emma covers sales, advertising, pricing, inventory, reviews, content and market data, and she is built for the questions dashboards raise: why did revenue drop in Germany, which products drove the change, what should we look at next. Teams use Emma for weekly, monthly and quarterly business reviews, and with Emma Skills, recurring analyses become reusable routines.
Many teams already do much of their daily work in an AI tool. emax MCP brings your Amazon data and Emma’s expertise into those tools, directly via your company AI.
MCP stands for Model Context Protocol, an open standard that lets AI assistants securely access external data sources. emax MCP is powered by Emma and uses the same data as your dashboards, so every answer starts from the same source of truth.
What your team can ask:
And because the answer lands in the same chat, you can turn it into a business review, a client update or an internal summary in one step.
emax MCP works with Claude, ChatGPT, Microsoft Copilot and Langdock, with Gemini coming soon. It is currently in beta with early access available and no additional costs during the beta. In return, we ask for regular feedback to shape the product with you.
Adopting AI requires trust. Everything runs on GDPR compliant data handling and secure infrastructure hosted in Europe. Access is controlled, your data stays under your control, and emax digital is an Amazon Ads verified partner.
Because MCP connects to AI tools your company has already approved, it fits into your existing AI policies instead of adding another tool for IT to review from scratch.
You do not have to choose one. An analyst builds the monthly report in dashboards, a category manager asks Emma why one product dropped, and a sales team pulls the latest numbers into a client update in Copilot via MCP.
Combine all three: the data and the metrics stay the same. You decide where you work.
Book a free demo and see the platform, Emma and MCP working on your own Amazon data. Already an emax client? Emma is in public beta in your platform, open the chat and ask.